I read a photo mag thatb we get sent and there was a cracking story about a dealer who had a cust that asked if he would price match a dslr the dealer met him half way.the cust then paid,then the dealer put the product under the counter and told the cust to pop back in 48 hours.classic.
Sorry if I'm a bit slow on the uptake, but I really don't understand that annecdote...
If you buy on the web you need to wait for it to be delivered...the shop customer wanted the internet price, but the instant availability at a store can be viewed as having a "value", so if he wants it cheaper, then he'll be happy to wait for it...but clearly that's not why he walked into the shop, so the point is that it's sometimes unfair to expect shop service at internet pricing.
My recent experience of buying major purchases online from companies I hadn't dealt with before was more along the lines of them charging me from the goods then admitting they weren't in stock and they had no idea when they would get them. A good dealer with stock could give you the item home with you...how much is that worth to you?
On the flip side...if I walk into a store and say "I want to buy an ABC, what is your best price?", then I am mighty disappointed to be quoted the RRP and no sign of any discount. I realise they have listening rooms, loan units, advice, etc, all on tap, but I don't need any of that sometimes, thank you very much, so don't charge me for the use of it! I do, however, accept that I should pay a bit more for having instant access. Also, if I have travelled some distance to get to the store, remember that is my time and my expenses (petrol, parking, etc) I have used, so you need to meet me half way a bit. There has been some investment on both sides, RRP only discussions will inevitably lead to the loss of a sale.
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