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Open letter to Editor...

Last post Jun 21, 2009, 12:19 PM by Clare Newsome. (108 replies)
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Posted on Jun 18, 2009, 2:27 PM

267176

Re: Open letter to Editor...

professorhat:
chebby:
I have no idea how ordinary 'salary slaves' like me can afford it - especially recently - but they do.

Can you ask a few?! I'd like to know that secret too!

And me, I'm earning far more than last year and I still can't afford that kind of spending, with or without credit!

No kit worth mentioning...

Posted on Jun 18, 2009, 2:30 PM

267176

Re: Open letter to Editor...

professorhat:

chebby:
I have no idea how ordinary 'salary slaves' like me can afford it - especially recently - but they do.

Can you ask a few?! I'd like to know that secret too!

Probably racking up enormous debt most likely.

Me and the wife had almost £25k of savings and we spend over £22k improving our home. I could not even imagine spending it on AV or hifi but some people have very different priorities. Some would cheerfully blow it all on a car but no-one would bat an eyelid in that case.

We have a 26" Samsung LCD TV that cost about £400 and a £270 Panasonic DVD/HDD recorder connected with a £20 HDMI cable and a £8 optical cable to the DAC but we only watch about 1.5 hours of TV an evening and that is usually a DVD.

I may upgrade to a 32" Samsung LED tv in the next few years but there is no hurry.  

 

Naim Nait 5i • Naim CD5i • Naim NAT 05 FM tuner • Naim N-Sat loudspeakers • Naim NAC-A5 speaker cable • Beresford TC7520 • Panasonic DMR-EX78 DVD/HDD • Naim interconnects • Partington Trophy speaker stands

Posted on Jun 18, 2009, 2:51 PM

267189

Re: Open letter to Editor...

From the thread on how much have you spent on hifi;


Bearing in mind this figure covers av as well as hifi and some (including myself) have not included PCs and freebies (presents) the average spend so far is £4693. If you take away the two highest and two lowest expenditures to reduce distortion then the average spend is £3964.


So Chebby's friends and aquaintances with squillions to spend on home cinemas don't post here!

- -

Posted on Jun 18, 2009, 3:25 PM

267101

Re: Open letter to Editor...

JohnDuncan:
Proof of the pudding is in the ABC figures, I say...


The proof of the pudding in this case is chasing ABC figures by having a TV on every cover and having TV dominating the magazine. Yes the main basket of the typical punter in the UK is TV, but the loyalists are HiFi. The loyalists are being increasingly turned off by the plethora of TV and I disagree hugely with Richard's assessment that you offer more HiFi than any other magazine. That's not true and is shown in the length of time it takes to read cover to cover ie not long these days.

Unison Research Unico CDE/Audio Analogue Maestro Settanta/Kudos C2 and ProAc Tablette Reference 8 Sigs. Nordost, Clearer Audio, Kimber, Crystal Cable and Chord cables. And a MacBook Air for streaming. And a plasma. And a DVD player. And an iPhone.

Posted on Jun 18, 2009, 3:41 PM

267241

Re: Open letter to Editor...

It indisputable that we cover more hi-fi products every month than any other magazine.

I will admit the other specialist hi-fi magazines (which sell a fraction of the amount that WHF does)  have more opinion/profile features - fair enough, but we also carry features here online (our blogs section is full of them), as well as - of course - hosting and contributing to these thriving Forums. 

Clare Newsome is Editor-in-Chief of What Hi-fi? Sound and Vision

Posted on Jun 18, 2009, 4:03 PM

267201

Re: Open letter to Editor...

idc:
From the thread on how much have you spent on hifi;

Bearing in mind this figure covers av as well as hifi and some (including myself) have not included PCs and freebies (presents) the average spend so far is £4693. If you take away the two highest and two lowest expenditures to reduce distortion then the average spend is £3964.


So Chebby's friends and aquaintances with squillions to spend on home cinemas don't post here!

Why would they?  A quick glance at a W.H Smiths shelf shows that the AV/Home Cinema crowd have dedicated magazines of their own. Presumably online forums too.

To me a television has the same status as a refrigerator (actually correct that, the refrigerator is far higher in status and content.)

If it were not for DVDs and Freeview Radio I would be happy to do without one and just pick off the few programmes I enjoy from BBC iPlayer and watch them on the computer. However there are many people to whom TV is life itself. In fact there are some to whom TV is far more important than real life.

 

 

 

Naim Nait 5i • Naim CD5i • Naim NAT 05 FM tuner • Naim N-Sat loudspeakers • Naim NAC-A5 speaker cable • Beresford TC7520 • Panasonic DMR-EX78 DVD/HDD • Naim interconnects • Partington Trophy speaker stands

Posted on Jun 18, 2009, 4:14 PM

267250

Re: Open letter to Editor...

From talking to businesses in the custom-install field, it seems many people who pay chunky sums to have bespoke AV installations largely leave it up to the installer to choose the products (once they've been sold on the benefits). ....

Talking of CI, it's CEDIA Expo next week, so we'll be bringing you lots of news on that front....

Clare Newsome is Editor-in-Chief of What Hi-fi? Sound and Vision

Posted on Jun 18, 2009, 4:28 PM

267252

Re: Open letter to Editor...

Clare Newsome:
From talking to businesses in the custom-install field, it seems many people who pay chunky sums to have bespoke AV installations largely leave it up to the installer to choose the products (once they've been sold on the benefits).

That has a lot to be said for it. (Assuming the dealer/installer has a eye to your best interests and his bottom line over the longest period of time.)

The same sort of relationship one might have with an excellent Savile Row tailor. (Don't laugh. Two Savile Row suits may cost about the same as many an AV receiver that has been reviewed here and will last longer with care.)

Maybe I should deposit £150 a month with my local dealer and just leave it up to him to pop in now and then to upgrade/replace stuff as necessary. He could have a key and do it when I am out. He would probably have made one or two better decisions than me over the last year!

 

Naim Nait 5i • Naim CD5i • Naim NAT 05 FM tuner • Naim N-Sat loudspeakers • Naim NAC-A5 speaker cable • Beresford TC7520 • Panasonic DMR-EX78 DVD/HDD • Naim interconnects • Partington Trophy speaker stands

Posted on Jun 18, 2009, 4:54 PM

267252

Re: Open letter to Editor...

What ever happend to not judging a book magazine by it's cover ? Stick out tongue

Correct me if I am wrong but isn't the average punters HiFi system well under £100, I recall reading about the cheapy Tesco's mini system a while ago. At the end of the day we are all exceptions to the average punters as most will just go into a shop and pick up anything that fits their budget.

Personally I have always been into the AV side of things and my system is no where near the £4k mark (I think I spent about £330 on my Denon reciever 2105, and around £500 on my Mission speakers M33i,M3C2i and M3DSi rears). Even my PS3 was free with my mobile phone contract but I did upgrade my old 32" crt last year with a nice 42" full hd Pany after 8 years of loyal service, cost me the same as my old 32" did.

But from reading the mag and these forums I am now really interested in getting a proper HiFi or even a nice dac and the bigger audioengines for my pc(using rubbish creative 5.1's) as I find I listen to more music while sat at the pc or in the car driving to work(I have a half decent car system). Im very tempted to get a projector soonish for movies and a nice new hd amp. I would love to have 4k to spend on a few upgrades.

I think the mag has a good balance of AV & HiFi, I guess most of the content depends on what is currently being released though. At the moment this years tv's are now being released so yes I would expect to see the latest sets in the magazine. Dam you WHFSV for having so much tempting kit in the mag each month, now does anyone know this weeks euro numbers ?

Posted on Jun 18, 2009, 5:08 PM

267244

Re: Open letter to Editor...

Clare Newsome:

It indisputable that we cover more hi-fi products every month than any other magazine.


I will admit the other specialist hi-fi magazines (which sell a fraction of the amount that WHF does)  have more opinion/profile features - fair enough, but we also carry features here online (our blogs section is full of them), as well as - of course - hosting and contributing to these thriving Forums. 



Clare, with all due respect to the customer the ABC figure is really not important. Of course you are going to get more readers by having a broader subject and if you didn't have TV you would certainly sell less mags. Having a TV on the cover is also a given, given the strategy you have.


That doesn't mean that the HiFi punter isn't going to be disappointed with the change in the magazine, convergence or not. What used to be jam-packed full of HiFi now plays second fiddle to a large number of transient buyers who are in the market that month for a TV.


 

Unison Research Unico CDE/Audio Analogue Maestro Settanta/Kudos C2 and ProAc Tablette Reference 8 Sigs. Nordost, Clearer Audio, Kimber, Crystal Cable and Chord cables. And a MacBook Air for streaming. And a plasma. And a DVD player. And an iPhone.

Posted on Jun 18, 2009, 5:14 PM

267277

Re: Open letter to Editor...

Bu given the numbers the other magazines sell, I'd suggest there isn't a sufficient number of non-transient - intransigent? - enthusiasts to sustain such a title, let alone also fund a substantial online presence.

And nice though it would be to produce idealistic titles with no need to worry about filthy lucre, this is a commercial operation, with many people in suits looking at the bottom line. And that means selling things, in our case magazines, as I am sure you understand.

Consulting Editor, What Hi-Fi? Sound and Vision / whathifi.com
Audio Editor, Gramophone

Posted on Jun 18, 2009, 5:17 PM

267277

Re: Open letter to Editor...

JoelSim:
Clare Newsome:

It indisputable that we cover more hi-fi products every month than any other magazine.


I will admit the other specialist hi-fi magazines (which sell a fraction of the amount that WHF does)  have more opinion/profile features - fair enough, but we also carry features here online (our blogs section is full of them), as well as - of course - hosting and contributing to these thriving Forums. 



Clare, with all due respect to the customer the ABC figure is really not important.

Really? So if we had a tiny ABC like many of our competitors, we'd obviously appeal to far fewer readers. That makes sense how? And heaven forbid the magazine/website should have to make money to pay for all the services we provide. We're a business, not a charity.

Editor
whathifi.com

Posted on Jun 18, 2009, 5:24 PM

267280

Re: Open letter to Editor...

Andy Clough:

We're a business, not a charity.

Though some of us do donate a lot of our spare time Big Smile

Clare Newsome is Editor-in-Chief of What Hi-fi? Sound and Vision

Posted on Jun 18, 2009, 5:27 PM

267283

Re: Open letter to Editor...

Oh yes indeed! Computer
Editor
whathifi.com

Posted on Jun 18, 2009, 5:28 PM

267241

Re: Open letter to Editor...

JoelSim:

JohnDuncan:
Proof of the pudding is in the ABC figures, I say...


The proof of the pudding in this case is chasing ABC figures by having a TV on every cover and having TV dominating the magazine. Yes the main basket of the typical punter in the UK is TV, but the loyalists are HiFi. The loyalists are being increasingly turned off by the plethora of TV and I disagree hugely with Richard's assessment that you offer more HiFi than any other magazine. That's not true and is shown in the length of time it takes to read cover to cover ie not long these days.



Spot on Joel. One of those rare occassions where I agree totally with you. Infact, I've said the same before. Wink

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