For me it's:
the ulimate lcd the philips ambilight vs the ultimate plasma the pioneer kuro.
and the winner is down to personal taste.
Only home testing for a week could you pick out your personal favourite.
Pioneer Sc-lx81, Pioneer Bdp-lx71, B&W FPM6 x 2 on floor stands, B&W FPM5 on table stand,
B&W FPM4 x 2 on floor stands, B&W PV1, Philips 32PF9731d Lcd, Optimum AV300, Chord Silver HDMI x 2, QED Silver Anniversary XT.